Unpacking TikTok's Organic Algorithm

TikTok's recommendation engine heavily weights watch time and completion rate over likes and comments. Here is our strategy for engineering higher completion rates.

The 'Looping' Technique

We design videos where the ending seamlessly transitions back into the beginning, tricking the viewer into watching the first few seconds of a second loop.

Text-to-Speech as an Anchor

Using native text-to-speech voices not only helps with accessibility but serves as an auditory anchor that keeps the viewer engaged while the visual information changes rapidly.