Data-driven, full-funnel
Performance Marketing Professional.
I architect profitable growth systems by blending robust data analysis with strategic creative testing. I use automation and code as levers for scale and efficiency, not to build production software. My focus is taking concepts from zero to one and scaling them profitably.
Scroll down to see the acquisition engine I've built throughout my career.
Featured Teardowns
A glimpse into the Swipefile: breaking down high-converting creative frameworks.
Featured Tech Projects
Custom scripts and automations I've built to scale marketing operations.
Proven Scale. Predictable Growth.
A history of driving incremental revenue and optimising CAC across diverse sectors.
Skills & Stack
Ad Platforms
Google Ads
Meta Ads
Data & Analytics
GA4 / GTM
Looker
Stape.io
SEO
CRM & Automation
Other
Full-Funnel Proficiency
A high-level view of my technical and strategic capabilities across the marketing stack.
Work History
Radical Storage
Growth Marketing Manager
TripAdvisor
SEO Manager & Senior Paid Search Analyst
Culture Trip
Senior Paid Media Manager
Lonely Planet
Performance Marketing & Analytics Manager
Strategic Impact
Deep dives into the structural challenges, tactical actions, and bottom-line results I've delivered.
Scaling Google Ads Revenue
Situation
The company was struggling with a high CAC on generic search terms and had hit a plateau in ad spend.
Action
Restructured the account architecture, implemented value-based bidding, and aggressively tested responsive search ads.
Result
180% YoY growth in revenue while dropping overall CPA by 15% within 6 months.
Full-Funnel Architecture Rebuild
Situation
A fragmented user journey was causing a massive 70% drop-off between the landing page and the final checkout step.
Action
Conducted a CRO audit, redesigned the primary landing pages for mobile-first, and streamlined the form capture process.
Result
Increased baseline conversion rate by 42% and generated $525k in incremental revenue over 12 months.
Don't just take my word for it.
Feedback from Founders and marketing leaders.