about

ravi sodha picture

By day I am an online marketer with an interest in SEO, PPC, e-mail, social media and analytics. By night, I watch films and TV, listen to audio books and love to eat.

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Work Experience

CIPD · PPC and Conversion Executive

Nov 2011 ...

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Safetots.co.uk · Internet Marketing Exec

Oct 2006 Nov 2011

Safetots.co.uk is a niche online retailer specialising in baby safety equipment. I witnessed tremendous growth and helped tackle the issues that come with it. This has not only given me hands on experience with online marketing but also a chance to innovate within all areas of the business.

Key Achievements

  • Increased Pay Per Click conversion by 65% over 2 years while keeping to target cost per conversion
  • Increased overall natural search traffic through SEO efforts by 80% 2 in years
  • Headed launch of a new CMS ensuring SEO friendly site architecture, backend tools for marketing and streamlined operational tasks
  • Launched successful Email Marketing & Social Media campaigns

Experience & Skills

Internet Marketing

  • PPC:


    Bid Management
    Keyword Research

  • SEO:

    Intermediate

    · 6 years

  • Analytics:

    Expert

    · 5 years

  • Email:

    Expert

    · 3 years

  • Social Media:

    Expert

    · 3 years

Software & Tools

  • Googe Adwords:

    Expert

    · 9 years

  • Google Analytics:

    Expert

    · 7 years

  • Google Webmaster Tools:

    Expert

    · 12 years

  • DC Storm:

    Expert

    · 12 years

  • Wordpress:

    Expert

    · 12 years

Coding / Programming

  • HTML / CSS:

    Expert

    · 8 years

  • JavaScript:

    Intermediate

    · 2 years

  • PHP:

    Beginner

    · 1 year

  • Wordpress Customisation:

    Beginner

    · 1 year

/digital

Internet Marketing

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Web Development

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/reviews

Films, TV & Books

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Restaurants

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Lastest Reviewa

  • Suits (TV Show) Review
  • The Amazing Spider-Man Review

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