Ravi Sodha

CIPD · PPC and Conversion Executive

Nov 2011 – ...

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Safetots.co.uk · Internet Marketing Exec

Oct 2006 – Nov 2011

Safetots.co.uk is a niche online retailer specialising in baby safety equipment. I witnessed tremendous growth and helped tackle the issues that come with it. This has not only given me hands on experience with online marketing but also a chance to innovate within all areas of the business.

Key Achievements

• Increased Pay Per Click conversion by 65% over 2 years while keeping to target cost per conversion
• Increased overall natural search traffic through SEO efforts by 80% 2 in years
• Headed launch of a new CMS ensuring SEO friendly site architecture, backend tools for marketing and streamlined operational tasks
• Launched successful Email Marketing & Social Media campaigns

Internet Marketing

• PPC:

  
  

  Bid Management
  Keyword Research
  

• SEO:

  Intermediate

  · 6 years

• Analytics:

  Expert

  · 5 years

• Email:

  Expert

  · 3 years

• Social Media:

  Expert

  · 3 years

Software & Tools

• Googe Adwords:

  Expert

  · 9 years

• Google Analytics:

  Expert

  · 7 years

• Google Webmaster Tools:

  Expert

  · 12 years

• DC Storm:

  Expert

  · 12 years

• Wordpress:

  Expert

  · 12 years

Coding / Programming

• HTML / CSS:

  Expert

  · 8 years

• JavaScript:

  Intermediate

  · 2 years

• PHP:

  Beginner

  · 1 year

• Wordpress Customisation:

  Beginner

  · 1 year